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Content audit. Along with PF, the quality of content is the main factor of search ranking. Analysis of the uniqueness of texts, structuring and formatting. Presence or absence of amplifying graphic and media elements.
SEO-audit. Checking the current project optimization for current search engine requirements. Modern search engine optimization is not so straightforward as the SEO of the old school, where for any sites were offered identical schemes of adaptation to search algorithms. In addition, search algorithms are constantly changing, so the SEO-audit is able to perform qualitatively only if the optimizer has a real and successful practice of promotion. But in any way the theorist, not having own experience of advancement of projects in modern realities.
The division of site audits into species is purely conditional, since everything in the Internet resource is interconnected, as in any living organism and evolving system. For example, the deterioration in indexing may be due to both technical and design or contextual errors.