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Super Size Me (2004)
Not what people assume it to be
To most individuals who have not taken the time to actually sit down and watch the film "Super Size Me," Morgan Spurlock's chronicle of his own self-destructive diet is simply the film about how McDonald's is responsible for American obesity. This is anything but true. Rather than blame McDonald's, Spurlock simply uses McDonald's, as the largest fast food chain the world, as a very visible example to make a larger (no pun intended) point about the American diet in general.
Though this film hardly portrays McDonald's in a positive light, it also criticizes those who exercise no personal responsibility in the management of their own diets, as well as the overall attitude towards exercise and healthy diet within the United States. He depicts individuals exercising no discretion in their food intake, as well as the disregard shown to school lunch and physical education programs throughout the country. Meanwhile, Spurlock paints a picture of the role that corporate food producers play in all sectors of the food market in America. Most notably, Spurlock examines the lobbying power that junk food companies exercise in Washington as opposed to the power of their healthier counterparts, and portrays the iconic status that fast food restaurants have reached in the minds of American consumers.
In the end, Spurlock raises many crucial questions about the connection between the general lack of concern about health that runs rampant in American culture. And, as a unmistakable corporate icon, the Golden Arches simply serve as a perfect vehicle to illustrate this point.