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"Every end is a new beginning"!
Didactic, nostalgic and inspiring, this movie, that captures the essence of Polaroid Corporation, is populated by historical references, emotional testimonials and various insights on the wonder of Polaroid's products. It inevitably focus the critical moment when, not long ago, discontinuity of film production was announced, placing into perspective, given the imminence of this unique photo-chemical technology absolute ending, the value, legacy and future of Polaroid instant photography. For those interested in the history of Polaroid and the spectrum of its repercussions, or enthusiasts of Photography in general, this is a documentary not to be missed!