The NYC cast presents natural characters working hard in a stressful and often dangerous conditions. The show follows three courier companies and their staff in New York. The camera work is unreal and often the viewer feels the thrilling claustrophobia of dashing between buses and weaving through NYC traffic while chasing the bike messengers.
Standout "characters" are the dispatcher known as the Rocket and the company's best veteran messenger, Greg Ugalde. Not only does the show feature the actual on-the-job action but also explores the real lives, hidden talents and personalities of the cast. There is a bicycle designer, an artist, a comic, a new dad, a struggling architect and many more just trying to make a living and pay their bills. The viewer is presented with hard working people who make you want to care and camera work that that leaves you yearning to get on a bike and take on the streets of NYC for yourself.