Eugene Pallette pays Carole Lombard $5,000. She has gotten his son, Norman Foster, to fall in love with her and go to work. He wants to keep him working, so he offers her an additional $5,000 and 25% of whatever he earns if he's still working in six months. Unfortunately for him, Norman has decided to go into the soap business, reasoning that if Pallette can make money in it, anyone can. Because Pallette and his biggest competitor, Lucien Littlefield have agreed to cut back on advertising, Norman and his press agent pal, Skeets Gallagher decide to go all out advertising their new soap. There's just two problems. They haven't any customers, which is just as well, because they haven't any soap to sell; they've spent all their capital on advertising.
Workhorse director Frank Tuttle has a great set-up for a satirical farce, but the only accomplished farceur in the bunch is Pallette. Gallagher is a distant second because he can talk almost as fast as Glenda Farrell, but Miss Lombard hasn't developed any comedy chops as yet. What's left is far too mannered and standard to be of much interest.
And Louise Brooks. She's in this movie, so she must be mentioned. She appears in the first couple of minutes as a stage dancer with whom Foster is baiting reporters for publicity for a stage show. She gets to show off her legs a couple of times, then disappears.
Tuttle himself would never gain great accomplishment as a comedy director, although he would direct a fair number of them in the course of his career. He was a director who could direct anything competently, although his real strength, it would turn out, was in crime dramas. He was a key man in the rise of film noir in America, directing the 1935 proto-noir version of THE GLASS KEY and Alan Ladd in THIS GUN FOR HIRE. This comedy, however, doesn't quite ring the bell.
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