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Decent attempt but leaves a lot to be desired
4 October 2011
I watched this documentary after stumbling upon it on Techcrunch. While it deals with pertinent issues and has a few important points to make, the presentation leaves more to be desired. The documentary keeps skimming through various people without actually giving enough time to a particular artist (with the exception of a particular Icelandic artist). What I was expecting was insight into particular phenomena through somewhat detailed case studies. Instead, what the movie offers is recurring commentary by people in the industry, journalists etc., which doesn't add significantly to what we already know. And there is something about the general flow which makes it come across as somewhat one sided and closed in. There isn't a narrator who is outlining the flow; there isn't an interviewer who would challenge some of the views; there isn't really any data or public opinion. The movie just keeps flitting from one person's view to another. The views themselves vary from being sometimes speciously authoritative to being completely clueless. And there are these montages of live musical performances thrown in, which again don't cover a particular act, but are just collages of scenes with some music playing in the background. The movie falls prey to some of the very pitfalls that it warns about; in an attention deficit world reliant heavily on technology, mediocrity in art is a very real danger.
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