Lord of the Toys

Lord of the Toys is a perfect embodiment of Direct Cinema and is exactly the type of film we need to facilitate discussion on the zeitgeist of right wing rhetoric and internet media. Following a group of twentysomething youtube stars, this film pulls back the curtain to expose the banal and mundane workings of the internet generation and the dangerous messages they propagate - forcing us to ask tougher questions about masculinity, community and belonging. I can only imagine the poor reviews are coming from audiences who like to be spoon fed a narrative so they can walk out of a film only to regurgitate facts they gleaned from talking heads. This film will not tell you how to think about these often odious characters but will most definitely leave you with enough imagery (both strikingly beautiful and horribly ugly) to at once feel contempt and pity for this generation. Truly thought-provoking and masterfully crafted.