An innovative new reality television show in which a group of players from all walks of life move into a specially refurbished block of flats in London. The contestants don't meet each other or interact in person but remain in their individual apartments and can only communicate with each other via a specially designed, voice-activated, social media app called "The Circle". Each player will create a profile for themselves on The Circle and they are free to present an honest profile of themselves or to create a false impression of themselves that they think the other players will like more. Throughout the show the contestants will rate each other based on who they like or dislike with the highest rated players becoming "influencers" while the rest are put at risk of being chosen by the influencers to be blocked and thus eliminated from the game. The last remaining player will scoop the fifty thousand pound prize money.