In 1972, a reporter and his team attempt to discover the truth behind the infamous director, Peter Cassidy, and the controversial advertisements that he directed- most notably the one for 'Hots cigarettes.'
Early 1970s. Four strangers check in at the El Royale Hotel. The hotel is deserted, staffed by a single desk clerk. Some of the new guests' reasons for being there are less than innocent and some are not who they appear to be.