Rajkummar Rao was the one who suggested the title 'Stree'. When the story was being narrated to him by Raj & DK the title was 'O Stree Kal Aana.' Rajkummar came up with the title as it was the first word that came to his mind.
the location in Bhopal was chosen because of the mysterious stories associated with the place. After reaching the place, the locals informed the production team about the unexplained events that had taken place in the area and the safety precautions that they must follow. Keeping in mind the advice given by the locals, a set of guidelines to be followed by everyone were created and placed in all the rooms inside the fort.
Film released along side big film like Yamla Pagla Deewana Phiir Se which was big flop.Marathi horror film Savita Damodar Paranjpe released on same day and both films did well.Follwing week it had a big competitor Hollywood horror film The Nun.But none of the film's affected Stree's box office success.