Drew Neisser, The CMO's Periodic Table
- Episode aired Mar 5, 2016
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Drew Neisser, author of The CMOs Periodic Table: A Renegade's Guide to Marketing, takes an interesting approach to marketing by merging science and the periodic table with principles of mark... Read allDrew Neisser, author of The CMOs Periodic Table: A Renegade's Guide to Marketing, takes an interesting approach to marketing by merging science and the periodic table with principles of marketing. He also stresses how no marketing solution is one element, but many. Neisser also l... Read allDrew Neisser, author of The CMOs Periodic Table: A Renegade's Guide to Marketing, takes an interesting approach to marketing by merging science and the periodic table with principles of marketing. He also stresses how no marketing solution is one element, but many. Neisser also lists the three most essential traits for a marketing renegade to possess: . Non-linear thi... Read all