New Biz in the Hood (2019)

Fred Bartel is the charismatic boss of a trendy Parisian communication agency, Happy Few. After a heated tax audit, he was forced by the administration to relocate overnight his company in ... See full summary »

Director:

Mohamed Hamidi

Writers:

Khaled Amara (adaptation), Khaled Amara (dialogue)

Stars:

Gilles Lellouche, Malik Bentalha, Sabrina Ouazani

1 win.

Cast

Cast overview, first billed only:
Gilles Lellouche	...	Fred Bartel
Malik Bentalha	...	Samy
Sabrina Ouazani	...	Leïla
Camille Lou	...	Elodie
Anne-Elisabeth Blateau	...	Sidonie
Loïc Legendre	...	Gilou
Hugo Becker	...	Mike
Harmandeep Palminder	...	Ari
Annabelle Lengronne	...	Mariama
Grégoire Plantade	...	Arthur
Jeanne Bournaud	...	Nathalie
Nassim Lyes	...	Sadek (as Nassim Si Ahmed)
Benjamin Nlomngan	...	Isma
Karim Belkhadra	...	Bibiche
Philippe Uchan	...	Contrôleur URSSAF 1

Storyline

Fred Bartel is the charismatic boss of a trendy Parisian communication agency, Happy Few. After a heated tax audit, he was forced by the administration to relocate overnight his company in La Courneuve. Fred and his team meet Samy, a young suburb who will quickly propose to teach them the rules and practices to adopt in this new environment.

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Genres:

Comedy

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Details

Country:

France Belgium

Language:

French

Release Date:

27 February 2019 (France)

Also Known As:

New Biz in the Hood

Filming Locations:

Paris, France

Box Office

Budget:

EUR8,430,000 (estimated)

Cumulative Worldwide Gross:

$4,652,622

Company Credits

Production Co:

Quad Productions, Kiss Films, TF1 Studio

Technical Specs

Runtime:

90 min

Color:

Color

Aspect Ratio:

2.35 : 1

Did You Know?

Soundtracks

Let the Music Play
Written & performed by Barry White

User Reviews

A light comedy about class and race differences in modern France

What came first in my mind when I heard about this movie and its plot was that it would have similarities with "Serial (Bad) Weddings" 1 & 2. It has. Although the plots are different both deal with the problems and misunderstandings stemming from the insurmountable differences of class, status, religion, ethnic origin etc which exist among the various segments of the population in modern French society. They deal with them with a humorous manner which sometimes approaches genuine emotional involvement and try to promote the message that with a little goodwill and mutual effort we shall realize that we are one big human family despite the petty differences of race, creed and class that strive to keep us separated in a state of mistrust and enmity. I am not a professional sociologist and and political analyst to be able to assess the realistic possibilities of such a social vision in modern France or the world in general. Obviously there is an agenda in those comedies which try to promote the ideal of the "Open Society". Whether it will be materialized only the future can tell.

The movie as such has able actors and many humorous moments although it does not always avoid the stereotypes it purports to fight. Some of the cast are physically very attractive and many embody characters with whom the viewer can develop empathetic feelings. Nevertheless the criminals are very stereotyped despite the effort to portray some of them in a somewhat positive manner. My point is that some elements of race and character portrayal undermine instead of promoting the humanistic and universalist message of the film. There are characters belonging to ethnic minorities and colored people which are positive role models but still the villains are Arab and not Français de souche.

Still I recommend this particular movie because it is funny, at times poignant, the acting is competent, love seems to triumph over racial differences and all people can strive for the common good despite being different. All these things can happen- at least on the big screen.