Kawaii is a Japanese term that is becoming more well known around the world. It's a word used to describe uber-cuteness....a cuteness so overwhelmingly cute that even Oscar the Grouch would succumb to it! And, the Queen of Kawaii in this episode of "The Toys That Made Us" is Hello Kitty and the Sanrio Company. The show follows its roots from the 1960s and shows how it was eventually able to not only create a huge phenomenon in Japan but throughout much of the world. Very entertaining, fully of interesting people...and well worth seeing. Heck, I'd recommend you see it just to see the smiling face of Hello Kitty's creator!

Originally, I gave this one a 9. Then I remembered that Paris Hilton was in it a few times, so I deducted a point.

The story of the iconic and kawaii cat, Hello Kitty and how she and Sanrio invaded and transformed pop culture.

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