"Club Mickey Mouse" follows the journey of the new Mouseketeers as they create new music and choreography and build friendships. "Club Mickey Mouse" is one of the first programs created entirely for social feeds. The new Mouseketeers are true digital-first creators, selected with talent, authenticity, and attainability in mind. Over the course of seven weeks, they will share their journey on the @ClubMickeyMouse Instagram and Facebook accounts through Instagram stories, Boomerangs and Facebook Live videos, as they document the behind-the-scenes process of writing their own songs, choreographing their dances, and their experiences on set. Each week will culminate in a unique musical performance and a marquee music video. Walt Disney Records will also distribute the original music weekly through online music stores, including a new "Club Mickey Mouse" theme song which will be released on September 12, 2017.