Overall, the usual BBC4 documentary quality you'd expect.
I did spot some things that made be stop and think "Hang on, that's not quite right." In particular it seemed to imply that the Waitrose logo is in Gill Sans typeface (and how middle class does that sound?!) - check out the top of the lower case letter "t" - the logo only matches Gill Sans in the Std Light variant. But more importantly, the letter "a" - no match at all. I think there was also some mix up when comparing good old printing typefaces, comparing the letters "b","d", "p"and "q" and how they can look similar and confusing.
Still an interesting documentary though.
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