The Firm performs in the music video "Live in Peace" from the album "Mean Business" recorded for Atlantic Records. The video opens with shots of London streets early in the morning. A family suffers in an explosion. The video goes to a news stand in New York, a stone temple in a jungle, a Soviet guard in Moscow, a meeting in Paris, and children playing violent games in Hong Kong. Paul Rodgers plays piano and sings with the band standing behind him.
—Shatterdaymorn