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The movie starts ploting the story of a youngster Arivu(Sivakarthikeyan) who is from a slum and his wish is to begin a radio channel for himself, he also had some personal plans while creating the channel. After considering his family hardship, he try to seek a job in the town and he get a salesman job but the real story reveals when he start to find the secret behind the food corporations and the adulteration in the industry he fight against them. The rest of the story reveals whether his plans work out or not and will his protest bring out the change or not.Written by
This is the tamil movie debut for Fahad Fasil See more »
In the UK, the film was edited in order to obtain a 12A rating from the BBFC (British Film Censors). The company removed scenes featuring detail of strong violence and injury detail (stabbings, slash wounds, bloodied characters, heavier punches/blows and a shot of a large amount of blood as a character is struck with a wooden pole). A an uncut 15 rating was available without these changes. See more »
Great Music, few provoking thoughts, lost in didactic!
This movie is worth going to the theatre for Anirudh's music alone, Bjorn's singing is the highlight, and Jonita Gandhi lives up to the expectation.
There are a few thought provoking ideas, extrapolating the advertising strategy a pro- capitalist technique and using it against the very system of capitalism.
This is a movie that will stimulate a long drawn out contemplation of the society well into the following weeks.
Nonetheless, I would reserve such ideas to a platform like TEDx, the message and the format don't gel well, the didactic script back-fires miserably.
What's worse, is that even the message is flawed, if packaged goods are harmful, so are steroid- induced chickens, pesticide ridden vegetables which again is only so called natural!
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