A music video was shot in Los Angeles, on June 26, 2013, directed by Colin Tilley. A behind-the-scenes video was released on July 11, 2013. The video is shot in black and white and includes various scenes with video dancers as well as the three artists rapping in minimalist rooms with huge white screens behind them. One scene features a drum beat played on a woman's bare behind. It also features Minaj twerking on a throne.
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Lyrically, it is a self-pride song, further described as "an ode to Nelly's dope-ness". See more