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General Magic

  • 2018
  • TV-PG
  • 1h 33m
IMDb RATING
7.4/10
1.3K
YOUR RATING
General Magic (2018)
A documentary about a business that Forbes described as the "greatest dead company in Silicon Valley." It is a tale of how great vision and epic failure changed the world as we know it.
Play trailer2:26
1 Video
11 Photos
Documentary

The ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up named 'General Magic', which spun out of Apple in 1990 to create the first... Read allThe ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up named 'General Magic', which spun out of Apple in 1990 to create the first handheld personal communicator (or "smartphone").The ideas that dominate the tech industry and our day to day lives were born at a secretive Silicon Valley start-up named 'General Magic', which spun out of Apple in 1990 to create the first handheld personal communicator (or "smartphone").

  • Directors
    • Sarah Kerruish
    • Matt Maude
  • Writers
    • Sarah Kerruish
    • Jonathan Key
    • Matt Maude
  • Stars
    • Tony Fadell
    • Andy Hertzfeld
    • Marc Porat
  • See production info at IMDbPro
  • IMDb RATING
    7.4/10
    1.3K
    YOUR RATING
    • Directors
      • Sarah Kerruish
      • Matt Maude
    • Writers
      • Sarah Kerruish
      • Jonathan Key
      • Matt Maude
    • Stars
      • Tony Fadell
      • Andy Hertzfeld
      • Marc Porat
    • 65User reviews
    • 43Critic reviews
    • 69Metascore
  • See production info at IMDbPro
    • Awards
      • 2 wins & 3 nominations total

    Videos1

    Official Trailer
    Trailer 2:26
    Official Trailer

    Photos10

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    Top cast5

    Edit
    Tony Fadell
    Tony Fadell
    • Self
    Andy Hertzfeld
    Andy Hertzfeld
    • Self
    Marc Porat
    Marc Porat
    • Self
    John Sculley
    John Sculley
    • Self
    Megan Smith
    Megan Smith
    • Self
    • Directors
      • Sarah Kerruish
      • Matt Maude
    • Writers
      • Sarah Kerruish
      • Jonathan Key
      • Matt Maude
    • All cast & crew
    • Production, box office & more at IMDbPro

    User reviews65

    7.41.2K
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    Featured reviews

    9mafv

    A very interesting story, once you hear the correct sound mix.

    Showtime screwed up the audio when they first broadcast this, which led to dozens of permanent bad reviews here, because the music was louder than the dialog. The problem has been fixed, I have watched the stream in the Showtime app and it now sounds fine.

    It's a fascinating tale for people interested in technology and even though I was working in the business at the time and know some of the people in the movie, I had never heard the whole story before.
    8rannynm

    How can failure turn into success?

    This is a very interesting documentary about the development of technology as we know it today and how failure can turn into success. I learned a lot about the development of the smartphone.

    It tells the story of a technology company called General Magic and their struggle to make a smartphone, all while trying to keep it a secret from other companies that could steal their ideas.

    It is easy to understand. I like how they illustrate things. For example, they use ocean waves to describe the coming and going of companies. The story is told by former General Magic employees, who know best about what happened since they were a part of it.

    They frequently cut to show beautiful landscapes throughout the film. My favorite one is a beach, but they also show city skylines, forests and other interesting places. The music is very 80s and helps establish the time period. The message of the film is that sometimes, failure for one person can help another person to success.

    It has some very mild profanity and there is mention of somebody being naked, but it is never shown. I give this 4 out of 5 stars and recommend if for ages 12-18 as well as adults.

    Reviewed by Kayenta C., KIDS FIRST! Film Critic. For more reviews by youth, visit kidsfirst dot org.
    4jeremy1967

    Remix the audio and I'll try watching again.

    Seriously, who signed off on the audio mix for this? I couldn't watch for more than 10 minutes due to the obnoxiously loud music. Half of the time I could not understand what was being said. Even when I could understand, the loud music was just too much to take and made me want to turn it off. I can only guess that something went wrong when this was handed off for broadcast, because I find it hard to believe it went out the door like this.
    martinerskine

    Longest Music video ...ever!

    If you listen very closely you can hear people speaking. This has got to be the most stressful documentary I've ever watched. Even with headphones on I can barely make out around 90% of what people are saying..
    9chaosmacleod

    Great Documentary

    I really enjoyed learning about General Magic. I wasn't aware of the vision this company had, it's seems like they were right about so many things. Very interesting and I would very much recommend this film.

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    Storyline

    Edit

    Did you know

    Edit
    • Quotes

      Marc Porat: No questioning of "Could I be wrong ?". None. Because that's what you need to break out of Earth's gravity. You need and enormous amount of momentum. And that momentum comes from suppressing introspection about the possibility of failure.

    • Connections
      References The Kamla Show: Silicon Valley Pioneers: Bill Atkinson & Andy Hertzfeld on Apple, General Magic & Steve Jobs (2020)
    • Soundtracks
      Requiem
      Written by Christoffer Franzén

      Performed by Lights & Motion

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    FAQ18

    • How long is General Magic?Powered by Alexa

    Details

    Edit
    • Release date
      • July 12, 2019 (United States)
    • Country of origin
      • United States
    • Official sites
      • current website
      • SHOWTIME
    • Language
      • English
    • Also known as
      • Просто магия
    • Filming locations
      • USA
    • Production company
      • Spellbound Productions
    • See more company credits at IMDbPro

    Box office

    Edit
    • Gross US & Canada
      • $20,046
    • Opening weekend US & Canada
      • $2,267
      • May 12, 2019
    • Gross worldwide
      • $20,046
    See detailed box office info on IMDbPro

    Tech specs

    Edit
    • Runtime
      1 hour 33 minutes
    • Color
      • Color

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