The official music video for "Live It Up" was directed by Jessy Terrero. The song's music video was set in France, the video is divided into two halves including a chaotic fashion show in Paris, which contrasts the care-free environment of the beach in Saint-Tropez. The music video was nominated for Best Choreography at the 2013 MTV Video Music Awards.
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Jason Lipshutz of Billboard called the song a "dance-ready summer anthem", writing that Lopez "seems to be having a blast" in the song, "tossing out inspirational phrases about doing anything we want, living it up, not stopping, and going". See more