The video opens with an old woman walking a dog in a grimy, industrial setting. The dog urinates on an abandoned television lying on the pavement, causing it to sputter unexpectedly into life, and a distorted and warping headshot of Richard D. James chants the lyrics. This unleashes a spirit, accompanied by a gang of small children, all of whom bear James' grinning face and who appear to inhabit the abandoned buildings. The children go around wreaking havoc, trashing an alley and chasing a man into his car. The thin man emerges from the television, screams in the woman's face, then gathers the children around him.