The music video was directed by Philip Atwell on December 10-11, 2002. Almost all the film footage was used in the video except for a scene where 50 Cent raps in a glass box. The video is set in a fictional hip hop boot camp known as the Shady/Aftermath Artist Development Center. It begins with a black Hummer driving to the facility at an unknown location. Video clips from Eminem's single "Without Me" are seen playing in the entrance on flat screen TVs. We see Eminem and Dr. Dre looking down at the lab from a lab balcony with windows. 50 Cent is introduced by hanging upside down from the roof of a gym. The video ends with the camera zooming out of the club to reveal a two-way mirror with Eminem and Dr. Dre in white lab uniforms, observing 50 Cent and taking notes.
Did You Know?
The track was released in January 2003 as the album's lead single and peaked at number one on the Billboard Hot 100, becoming 50 Cent's first number one single on that chart. See more
Edited into 50 Cent: The New Breed