The song's music video has contributed to its widespread popularity. The clip, directed by Brendan Canty and Conal Thomson of small production company Feel Good Lost, follows the relationship between two men and the subsequent violent homophobic backlash. Upon its YouTube release in September 2013, the video quickly began to go viral, leading to Hozier's subsequent license with Columbia Records US and Island Records UK.
Did You Know?
For the Grammys, Hozier performed the song with Annie Lennox, along with Annie's cover of I Put A Spell On You. See more