The song's music video is part of a one-hour film with the same title as its parent album, which originally aired on HBO and was also included with the purchase of the album itself. The Jonas Åkerlund directed video features Beyoncé destroying multiple cars and security cameras using a baseball bat. The video is often compared by critics to that of Janet Jackson video Son Of A Gun. According to Mashable, Knowles also makes reference of Oshun, a Yoruba goddess of water, fertility, love, sensuality.
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The video received two nominations at the 2016 MTV Video Music Awards for Best Female Video and Best Art Direction, winning the former. See more