The song's music video is part of a one-hour film with the same title as its parent album, which originally aired on HBO and was also included with the purchase of the album itself. The Jonas Åkerlund directed video features Beyoncé destroying multiple cars and security cameras using a baseball bat. The video is often compared by critics to that of Janet Jackson video Son Of A Gun. According to Mashable, Knowles also makes reference of Oshun, a Yoruba goddess of water, fertility, love, sensuality.
Did You Know?
After the release of Lemonade, "Hold Up" debuted and peaked on the US Billboard Hot 100 chart at number 13. See more