At one point during filming, co-creator Nicolas Winding Refn told cinematographer Darius Khondji that he wanted to shoot the series on an iPhone, since they were watching playback on their phones. This idea, however, was scrapped due to resolutions problems.
Co-creator Nicolas Winding Refn said he came up with the title while he was finishing his last movie, The Neon Demon (2016), stating that he liked the prospect of having a much bigger canvas to tell a story. "The difference between streaming and traditional theatrical is that streaming is an energy flow around us that runs 24 hours a day," Refn said. "Streaming is like an ocean of possibilities. The idea that I could make something that had no control was so interesting." He also revealed that Trump helped inform "Too Old to Die Young."
When the show premiered at the 2019 Cannes Film Festival on May 18, Nicolas Winding Refn made the odd choice to screen episodes four and five instead of the first two. His reason for this choice was that he wanted to serve up the episodes to Cannes audiences in a way that teenagers consume digital content; not always in a page 1-to-100 type of sequence as they tend to skip around.