May It Last: A Portrait of the Avett Brothers (2017)

An intimate documentary following acclaimed North Carolina band the Avett Brothers, as they create their 2016 hit album "True Sadness."

Directors:

Judd Apatow, Michael Bonfiglio

Stars:

The Avett Brothers, Scott Avett, Seth Avett

1 win & 1 nomination.

Cast

Credited cast:
The Avett Brothers	...	Themselves
Rest of cast listed alphabetically:
Scott Avett	...	Himself
Seth Avett	...	Himself
Jennifer Carpenter	...	Herself
Bob Crawford	...	Himself
Paul DeFiglia	...	Himself
Tania Elizabeth	...	Herself
Joe Kwon	...	Himself
Mike Marsh	...	Himself
Rick Rubin	...	Himself

Storyline

An intimate documentary following acclaimed North Carolina band the Avett Brothers, as they create their 2016 hit album "True Sadness."

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Taglines:

A story of life in harmony.

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Genres:

Documentary | Music

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Certificate:

Not Rated

Details

Official Sites:

Official Site

Country:

USA

Language:

English

Release Date:

12 September 2017 (USA)

Filming Locations:

Asheville, North Carolina, USA

Box Office

Budget:

$500,000 (estimated)

Gross USA:

$725,286, 2 November 2017

Company Credits

Production Co:

Apatow Productions, RadicalMedia

Technical Specs

Runtime:

104 min

Color:

Color

Aspect Ratio:

16:9 HD

Did You Know?

Connections

Referenced in The Tonight Show Starring Jimmy Fallon: Ice T/Meghan Trainor/The Avett Brothers (2018)

User Reviews

A charming portrait of The Avett Brothers songwriting and recording process

May It Last premiered this week at SXSW in Austin. The crowd was a mix of festival goers and die-hard fans of the band (made possible by a generous invitation by the band.) And while the film was,in part, preaching to the choir, it is a successful project that will likely play well to people with little or no knowledge of The Avett Brothers. The use of music is glorious. Songs are allowed to play out in full, but it never slows down the pace of the film. The music sounds rich and full in the theater and the casual observer will leave the theater with a good primer on Avett music. Watching the Brothers write together, play ping pong or help their father with chores, we see a group of people who love deeply, work hard, and have a lot of fun together. Some personal stories are shared, but it never feels intrusive. I love music documentaries and count myself as a huge fan of The Avett Brothers, but I also see this as a film that shines a light on the writing and recording process, shows the sacrifices that band members and their families make to sustain their careers, and show that important and meaningful words and music can be created without sacrificing integrity, important family moments, and a lot of fun along the way.