A cinematic sleigh ride deep into the strange but true world of the 'real bearded Santas,' including visits to Santa Claus University, and the annual convention of the Fraternal Order of Real Bearded Santas. 'Believe' chronicles a year in the life of several actual real-bearded Santas from across the country. For these men, it's not just a job - it's a calling. And they'll stop at nothing to perpetuate the myth and magic of Santa Claus. Young or old, naughty or nice, this documentary will make you believe all over again.