The cumulative total of the top 10 films amounted to just $41.2 million, according to data from Ent Group. That is the second lowest weekend this year.
The slump has followed new regulations that limit distributors’ ability to buy their own tickets to give the appearance of success, and that cap the fees charged by online ticketing companies. Both measures may have the effect of removing distortions and reveal data that presents a truer picture of theatrical demand.
The latest six-week slump may also reflect problems on the supply side. A growing number of commentators have identified a flow of weak films that have little novelty or particular appeal. Box office got a temporary boost at the Mid-Autumn Festival, but the score was more than 20% down on