| Plot Summary |
Built To Fail follows Bobby Kim founder of The Hundreds as he goes on an intrepid journey to define and document one of the most elusive fashion phenomena of out times, "Streetwear." Only fifty years old, what started in the subcultures of the skate and the punk movement is today a $70 billion dollar industry. Bobby takes a very personal look at the people who were there at the beginning and started it all. From Rick Klotz of FreshJive to Eli Bonerz of X-Large and Stash and Futura of GFS -- they share the stories of their early struggles and what drove them in many cases, unwittingly, to create an industry. Bobby discovers what happened to Don Busweiler of Pervert who famously dropped out at the height of his fame. With Tommy Hilfiger and Russell Simmons Bobby learns how the business changed significantly once real money got involved. Bobby then talks to the latest generation of street wear designers and influencers from A$AP Rocky and Spanto of Born X Raised to Mega from Black Scale and Dennis of Crooks and Castles. What starts as a question about the definition of street wear becomes an intimate mediation as the lines between interviewer and subject blur and Bobby must take a hard look at the company he built, his future and what street wear has become.
Written by Matti Leshem
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