Helmed by director Mark Romanek, the "Can't Stop the Feeling!" video follows Timberlake on a tour to everyday places like a laundromat, diner, barbershop and a do-nut shop, with an individual dancing along to the single at every stop. All the revelers eventually end up congregating with Timberlake below a highway underpass where they dance together to the song. Talking to Entertainment Weekly, director Mark Romanek described the concept as "just the overall feeling of unironic and sincere humanism. It's not trying to be cool or slick or ironic. It's just fun. Most of the time, people are excellent. It's just a big sugar cookie. It makes people smile for four minutes." He stated the brief dance-off between Timberlake and an inflatable arm waving tube man was inspired by Gene Kelly dancing with Jerry the mouse in Anchors Aweigh. Bustle writer Amy Mackelden highlighted the scene as the best moment of the video.