But that pedigree lessened its chances of becoming a hit. With a $45-million budget, a global marketing campaign took the bottom line north of $100 million. With openings in a few countries showing little initial strength, the worldwide theatrical take could struggle to get to $25 million. With Amazon holding streaming rights and a one-third stake, returns to the studio are reduced.
This debacle is bad news for any studio executives pushing for non-franchise content. In five weeks time, Warner Bros. released three original standalones: “The Kitchen,” “Blinded By the Light,