The film was initially during open during the summertime on August 25, 2017, then was pushed to December 1, 2017. Then Dimension Films opted for a release date in time for thanksgiving debuting on November 22, 2017. Finally, 3 weeks before the release TWC/Dimension put on hold the movie indefinitely due to the Harvey Weinstein scandal.
The camera used in the movie is a Polaroid SX-70. Whenever it is used in the trailer, the distinctive sound of a charging flashgun is heard, followed by a pop and visible flash when the picture is taken - but the SX-70 has no flash built in and there is no flash attachment fitted to the camera.
Mitch Pileggi has had a long and successful career playing characters on tv shows who dabble in the supernatural and paranormal realm. Most notably he has played AD Skinner on the acclaimed series The X-Files.