“In 2010, Verve established itself as an agency where clients’ interests are the top priority. Today, we affirm that commitment by signing the WGA Code of Conduct,” Verve management wrote in a memo to staff on Thursday. “As a result of our meaningful dialogue with our clients and their elected leadership, Verve has decided this course of action is in the best interest of our clients and our company.
“Although there will be modifications to our business practices that are necessitated by today’s decision, one thing that will not change is our commitment to providing long-term, premium service to our clients,” the letter continued.
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