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Britney Spears: ...Baby One More Time (1998)

A music video for Britney Spears's song '...Baby One More Time'.


Nigel Dick
3 nominations. See more awards »



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Cast overview:
Britney Spears ... Herself


The video begins with Spears appearing bored in class at a Catholic high school. When the bell rings, Spears runs out into the hall and begins a choreographed dance in the corridor. After this, Spears is outside, now adorned in an pink athletic outfit, and seen in a car. Along with a couple of other students, she performs a number of gymnastic moves before heading back inside. She is then sitting on the bleachers in the gymnasium watching a basketball game, and she dances in the gymnasium. Her love interest is revealed sitting close to her, played by her real-life cousin Chad. After this short segment, Spears begins her final dance routine and the video ends shortly afterwards, and the bell rings and Spears leaves the gymnasium, revealing that the whole thing had actually just been Spears's daydream. Written by Peter-Patrick76 (peter-patrick@mail.com)

Plot Summary | Plot Synopsis


Short | Music | Musical







Release Date:

1998 (USA) See more »

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Did You Know?


"...Baby One More Time" was nominated for a Grammy Award for Best Female Pop Vocal Performance. See more »


During the very beginning, Spears is seen with her sleeves down. Some people who see the music video may not recognize this, but when the bell rings, the sleeves of exactly the same gray-and-white shirt she is wearing are rolled up, even when she gets into singing. See more »


Featured in The 100 Greatest Pop Videos (2005) See more »


...Baby One More Time
Written by Max Martin
Performed by Britney Spears
See more »

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User Reviews

Hit Me Baby, One More Time - the Madonna of the Nineties arrives!
9 August 2016 | by RavenGlamDVDCollectorSee all my reviews

This is the music video that launched Britney as THE superstar of the late 1990s. It was also among the first music videos I obtained on DVD. First had it on a disc featuring only three of her music videos, then obtained the full set known as "My Prerogative.' Since then, I have played my Britney's Greatest Hits Collection lotsa lotsa times. Good times.

This is also the video that gave her instant notoriety, and it takes only a few seconds to see why. Hot schoolgirl, soon with clothes in casual disarray, hot, pink lips, and those braids - altogether, the sizzling fox, part child, part burgeoning young woman literally bursting out at the seams, no wonder parents were worried, their young babies would obviously wannabe Britney.

I myself find this particular performance too over the top, though not throughout the music video, only the schoolgirl outfit part, where she does lay it on particularly thick. Something that people out there do not think about, is that Britney was like a kite in the hands of directors. Britney do this, Britney do that, Britney smile seductively! Britney look at the camera this way, Britney look at the camera that way! Britney is actually just projecting herself as she is encouraged to do. That she is a very willing participant, there is no denying, but she is basically not at all what people so readily took her for to be. Therefore, the over-the- top fledgling performance here, I take with more than a pinch of salt. There are other music videos in which she is less overt, even though her sexuality is undeniably huge, and she does become the tigress. But here, the inflections in her voice are too calculatedly provoking. Of course, Mr. Director had an astute idea of JUST EXACTLY WHAT WAS GOING TO SELL LIKE HOT CAKES! Her mouth, the bubble-gum pink lips, the pearly teeth, she is just mesmerizing.

The pink tank top sequence, with those white pants, those scenes are actually much better, though I must say I'm pretty sure everybody thinks of the hot schoolgirl images when they recall this video.

Was said once that Jennifer Aniston's movie's titles reflect her private life, and I noticed that the music videos of Britney Spears all closely resemble themes from her (then current) personal life. This one kicks it off with "my loneliness is killing me" - so obviously a girl with a need for companionship.

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