The mostly true story of Dr. John Romulus Brinkley, an eccentric genius who built an empire with his goat-testicle impotence cure and a million-watt radio station. Animated reenactments, interviews, archival footage, and one seriously unreliable narrator trace his rise from poverty to celebrity and influence in 1920s America.
If I told you that the father of modern direct marketing was not from Madison Avenue but a quack doctor in Kansas who "implanted" goat testicles in patients to restore virility, you would not believe me. If you see "Nuts!", a movie about this doctor, you're not going to believe it's a true story. The movie has a light tone and considerable animation including frequent images of goats enjoying "goaty" things. The story of Dr. JR Brinkley is too wild and unlikely to be true but, rest assured, it is. "Nuts!" chronicles the rise of a patent medicine quack into the United States' best-paid doctor who invented nationwide-mass marketing in the process of building his fortune by promising hope and change before it became a political slogan. Penny Lane, the filmmaker, has crafted one very entertaining film about JR Brinkley's story from archival film, preserved documents, and new animations.
We saw this film through the San Jose Camera Cinema Club.
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