In 1990, SEGA, a fledgling arcade company assembled a team of misfits to take on the greatest video game company in the world, Nintendo. It was a once-in-a-lifetime, no-holds-barred conflict that pit brother against brother, kids against grownups, Sonic against Mario, and uniquely American capitalism against centuries-old Japanese tradition. For the first time ever, the men and women who fought on the front lines for Sega and Nintendo discuss this battle that defined a generation.
Did You Know?
Whenever you're at war, you always hit the guy in the mouth as hard as you can. If you can't hit him hard, you might as well not even fight. That's the attitude in real war and it's the attitude in business. You've gotta be prepared to take on the competition and win.