A film of two halves. We see the development of film posters as advertising to sell movies. It was not regarded as art. We see the work of notable poster artists of the recent times. John Alvin, Richard Amsel, Drew Struzan. People who worked on Jaws, Star Wars, ET, Raiders of the Lost Ark, Blade Runner, Alien.
In the 1990s, the art of the film posters declined. We got floating heads lit in various ways. The film posters showed you the stars of the film, such as Face/off. Horror movies were no different. Exhibitors, video shops wanted the faces of the stars. Even if a director wanted some fancy art work he would discover that power ultimately lay with the film executives and they all went for something identical.
The second half of the film was about money. The value of old film posters, the rare ones exchanging for thousands and those companies recreating posters for classic films whether it is done legitimately or not. Some companies such as Mondo have been instrumental in the resurgence of movie artwork.
An interesting, novel subject matter but I felt lacking somewhat. I wanted more on the history of the film poster.
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