The Great Hack

Have a look at many of the reviewers who have given this film 1 star - many usernames with random collection of digits at the end - click on their review history and you'll see they've submitted a small handful of reviews, all either "liberal propaganda" accusations or extremely brief reviews of politically-neutral films just to create the impression of a real user account. I guess this film touched a nerve! Overall the film gave a solid account of the workings of Cambridge Analytica, but I do agree that it was a little uncritical of the morally repugnant Brittany Kaiser. The transformation of the internet from an excellent research tool into a propaganda machine where the most reliable content is locked behind firewalls is a sad inevitability of this world. Who knows what the answer is? Switch off your devices and go for a walk, I guess.

Netflix's The Great Hack (2019) is a very timely documentary to remember how our personal data can be used in ways we do not understand and aiming to change our behaviour against our interests. The film dissects a critical look on how Brexit and the latest US Elections suffered from unethical use of data mining and psychographics. An urgent call for us to protect better our data and request with our consumption patterns that our rights are always defended by the tech giants

Ok so overall my opinion of this documentary if it can be called that went from very good in the first 30-40 minutes and downhill beyond that point resulting in 6 stars from me. Maybe 5.

Why? The main guy (who's name I've forgotten because that's how immaterial he becomes to the narrative as times passes) wants to know what's happened to his data, how its being used etc. Basically the only guy in this entire Doc that comes across as having a genuine motive.

The rest of the Doc is basically a Brittany Kaiser/Kim Kardashian follow around blow hard piece. The more you watch Brittany Kaiser feign shock or any of the other "I'm a real human woman" emotions she displays on screen the more irritating this Doc becomes and the more you come to the conclusion she's vapid and incredibly vainglorious.

Its originally presented as her "Stepping Forward" because she realises FB/CA/What she did was just evil and needed to be stopped. As time passes watching the Doc its blindingly obvious it was nothing of the sort.

She was a willing participant who loved the spotlight, money and access she had. As soon as that house of cards looked shaky she bailed out and found her next "cause" that would pay her money. This Netflix Doc is a very very poor attempt at real analysis of this subject and Brittany Kaiser comes across as somebody clearly obsessed with her own ego.

I challenge anybody to watch this Doc and come away with an alternative impression about her. She's opportunistic and absolutely LOVES the cameras on her and this Doc and she's almost borderline name dropping names or subjects every time she gets the chance to show how important "she once was".

Vainglorious and irritating but good portions of the Doc had quality but in no way should she have been its focus. She's just as guilty and vapid as the rest of them and it shows.

This documentary is a fascinating account of The Facebook/Cambridge Analytica data scandal.

In early 2018, Cambridge Analytica became a household name. The company had exploited the personal data of millions of Facebook users, without their knowledge or consent, and used it for political propaganda.

At a running time of almost two hours, The Great Hack is overlong, but it remains a largely engrossing watch.

The story of the notorious and now defunct Cambridge Analytica is told through the eyes of those who uncovered the scandal, and some of its former employees. One of the film's best features is the way in which it renders invisible data exploitation visible, by giving shape and colour to the 2.5 quintillion data points we produce every day. Understanding how this data is collected, shared and (mis)used is difficult for most of us to comprehend, but the Great Hack does a good job of visualising it.

The Great Hack spends a lot of time - perhaps too much time - with Brittany Kaiser, the former business development director for Cambridge Analytica. She spoke out days after the Guardian reported her alleged involvement in a smear campaign in the Nigerian 2015 election, but this context of Kaiser's decision to go public, and other key details about her complicated story are not covered. She is actually a far more ambiguous character than she appears to be in the documentary.

Through Kaiser, and previously unreleased files and recordings, The Great Hack gets into details of how Cambridge Analytica operated. In one of the film's most convincing scenes, we learn how SCL Elections, Cambridge Analytica's parent company, engineered a grassroots youth movement in Trinidad and Tobago to "increase apathy" so that young Afro-Caribbeans would not vote. This highlights a theme that often got lost in the midst of a scandal that focussed primarily on the company's involvement in the 2016 US presidential election and the Brexit referendum - which is that countries with fewer laws and protections often serve as testing grounds for the worst practices by companies.

In one scene Kaiser discusses a PowerPoint slide that shows all the different data sources the company has used. Next to Facebook, we see the logo of data broker Acxiom. It is in moments like these, that the Great Hack hints at, but fails to explain exactly how the story of a single company links to a broader narrative about a systemic and looming threat - and the importance of enforceable data rights in addressing this challenge.

Engrossing film, and reveals the extent of data scraping that is going on in today's world that is then being used for nefarious purposes.

Interesting to see how it all works, but my beef with the flick is the one-sided view of one of the main characters in Kaiser.

Plain to see that this is a person with little to no moral compass, that happily did what she did to hobnob and feel important/to make an impact. When it was apparent that the sky was falling, she happily turned "whistleblower" and spilled everything she could on operations. I failed to see her show any remorse for the work she did in setting up the whole infrastructure over 3.5+ years. Yet throughout the film she is portrayed as being free from blame and just a source of information, when she clearly sold her soul to make money and for other purposes known only to her. The film-makers almost portray her as a victim and instead of asking the hard questions, appear to be content to play best friend.

The doco could have been much more impactful and meaningful if they had retained independence and reported as such, but all in all a worthwhile watch.