A group of people run a TV show where they set up locations to scare people. Things go horribly wrong when the producer wants them to get darker as they set up an asylum to spook the new target: a creepy guy who used to work there.
Popular prank TV show, Scare Campaign, has been entertaining audiences for the last 5 years with its mix of old school scares and hidden camera fun. But as we enter a new age of online TV the producers find themselves up against a new hard edged web series which makes their show look decidedly quaint. It's time to up the ante, but will the team go too far this time, and are they about to prank the wrong guy?
"Scare Campaign" is a new Slasher flick from Directors (& brothers) Colin and Cameron Cairnes. Their first film "100 Bloody Acres" was a great horror/comedy that got slightly over shadowed by "Tucker & Dale Vs Evil" due to having a similar tone/storyline. I really enjoyed their first film a lot so I was excited to see what else they had to offer, and "Scare Campaign" definitely did not disappoint.
So the storyline follows the cast and crew of a TV show called Scare Campaign (a prank show that aims to scare the hell out of it's stooge), very similar to the real life TV show Scare Tactics, they are in their fifth season and the show has gotten a bit stale so they are asked to step up their game. So the creator of the show hatches a plan to boost ratings and things don't exactly go as planned. I liked the storyline, it's kind of simple and I saw most of the twists coming from a mile away, but it's a solid backdrop for a slasher movie and kept me interested as I sat their waiting for the killing to start.
Once things get going (and they do fairly quickly) the whole thing turns into a very entertaining blood bath, just about all the kills were done really well and the gore level was pretty high. For a lower budget flick the cast, effects, etc were all very impressive. Really from start to finish "Scare Campaign" had me entertained and interested to see what would happen next. The ending could have been better though, was kind of hoping they would go another way with it but it didn't really take too much away from the film.
If you are a fan of gory slasher movies that don't take themselves too seriously then you will most likely enjoy this film, one of the better slasher flicks to come in recently.
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