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OutKast: Hey Ya! (2003)

A promotional video for Outkast's 2003 hit single "Hey Ya!"

Director:

Bryan Barber
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7 wins & 2 nominations. See more awards »

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Cast

Cast overview:
Outkast ... OutKast (as OutKast)
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Storyline

The beginning and end of the video blend with those of "The Way You Move" so that the two can be watched in either order, and a "The Way You Move/Hey Ya!" video combining both clips with a bridging sequence was released on the OutKast: The Videos DVD. After listening to the song, Barber was inspired to create a video around the Beatles' appearance on Sullivan's show based on the song's musical structure, but André 3000 had never seen this footage. Barber showed the footage to André 3000 and came up with the idea of reversing the British Invasion, by having the American band the Love Below becoming popular on a British television program. The music video was filmed in two days in August 2003 on a sound stage at Universal Studios in Los Angeles, California. The cast included more than 100 women. Written by Peter-Patrick76 (peter-patrick@mail.com)

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Genres:

Short | Music | Musical

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Details

Country:

USA

Language:

English

Release Date:

29 September 2003 (USA) See more »

Company Credits

Production Co:

FM Rocks See more »
Show more on IMDbPro »

Technical Specs

Runtime:

Color:

Color
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Did You Know?

Trivia

The song's music video, directed by Bryan Barber, is based on the Beatles' landmark appearance on The Ed Sullivan Show on February 9, 1964, but sets the action in London. See more »

Connections

Referenced in Rifftrax: Batman v. Superman (2017) See more »

Soundtracks

Hey Ya!
Written by André Benjamin
Performed by Outkast
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User Reviews

 
Hey Ya! Hey Ya!
16 August 2017 | by JasonIK75See all my reviews

If you are going to do something as ballsy as base your music video on something as iconic as the Beatles' debut on "The Ed Sullivan Show," you better be able to deliver one HELL of a song. Fortunately, Outkast did exactly that. "Hey Ya!" is awesome from the opening notes. The screaming black fangirls are no different than the screaming white fangirls from 40 years earlier. The old-fashioned Polaroid cameras for the "Shake it like a Polaroid picture" part is a great touch too. Great song, great video.


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