The story of Ray Kroc, a salesman who turned two brothers' innovative fast food eatery, McDonald's, into the biggest restaurant business in the world, with a combination of ambition, persist... Read allThe story of Ray Kroc, a salesman who turned two brothers' innovative fast food eatery, McDonald's, into the biggest restaurant business in the world, with a combination of ambition, persistence, and ruthlessness.The story of Ray Kroc, a salesman who turned two brothers' innovative fast food eatery, McDonald's, into the biggest restaurant business in the world, with a combination of ambition, persistence, and ruthlessness.
The real founders are brothers Maurice (John Lynch) and Richard McDonald (Nick Offerman) who pioneered the idea of standardised burgers made quickly that led to the modern fast-food industry. Into their lives came Ray Kroc (Michael Keaton), a struggling milkshake-mixer salesman who is amazed at the queues of people lined up for burgers and fries. The brothers trust Ray, tell him their secrets, and in 1954 Ray becomes the franchise manager responsible for setting up new stores. Driven by insatiable greed, Ray wants to go national but the brothers fear loss of quality control. When Ray realises that owning the property on which stores operate gives him complete control of the business, his takeover plans are rolled into place.
The storyline follows the facts of history but it is the film's characterisations that are its real achievement. Perhaps best known for his extraordinary performance in Birdman (2014) Michael Keaton is in a class of his own when it comes to portraying deeply flawed people living on the edge of sanity or evil. From the opening scenes his eyes express callous disregard for others, and at one point he boasts that if a competitor was drowning he would not hesitate to put a running hose deep down the victim's throat. His flawed humanity is contrasted by the authenticity and honesty represented by the brothers. Excellent casting, directing and period sets make this a thoroughly engaging story.
This film also arrives with remarkable timing given the current global spotlight on the home of capitalism. Millions of McDonald's fans are regularly processed by one of the most sophisticated marketing machines on the planet. Seeing The Founder is a bit like finding out that Santa Claus is Satan in disguise. Good cinema not only entertains: it shows the world as it is, not as we believe it should be. The Founder tells a story that should be told, and it does it brilliantly.
- Nov 26, 2016