A feature-length documentary about a puppy set on fire & the man who rescued him. Together they changed Alabama's abuse laws.


Gorman Bechard


Gorman Bechard



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A DOG NAMED GUCCI tells the story of a 10-week old puppy named Gucci who was hung by his neck, doused with lighter fluid, and set afire. Doug James, standing on his porch nearby, heard the puppy's cries and ran to help. He scared away the thugs and at the request of Gucci's 15-year-old runaway owner, took the dog in for the night. Thus began a 16-year odyssey of devotion and perseverance. Together with local legislators, Doug and Gucci would see the "Gucci Bill" passed, changing the laws in Alabama, making domestic animal abuse a felony. Gucci would go from being a survivor to a rock star, the face of animal abuse in the south. And together they proved one voice can make a difference and that justice really is a dog's best friend. Written by Gorman Bechard

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Beautiful Testament to Man's Best Friend
8 April 2015 | by rnhschillaciSee all my reviews

"A Dog Named Gucci" left many in tears with its poignant story. But to the filmmaker's credit, it was far from manipulating. Director Gorman Bechard was also one that was more interested in an awareness campaign rather than taking the easy route of inflammatory cinema. The "Gucci Bill" changed the laws in Alabama turning animal cruelty into a felony, and starting a wondrous domino effect throughout the nation. Gucci was a ten week old puppy that was hung by its neck, beaten repeatedly and then set afire. Somehow this pup survived, and his savior and new owner, Doug James, fought not only for his life, but for all other animals in his state.

Where many could have focused on the cruelty and the perpetrator, Bechard chooses to highlight the fight against such viciousness, the happiness and companionship that blossoms, and the bureaucratic struggles to achieve what is right. It's a wonderful and beautiful testament to Gucci, his owner, and all other animals and the people that care for them. If all that was not enough, Bechard encourages us to stay through the entire credits delivering absorbing anecdotes, information on how to combat animal cruelty, and an absolutely compassionate song that makes one want to go out and purchase it immediately.

This review is taken in part from my article, "Highlights from the 15th Annual Phoenix Film Festival" at The Movie Guys.

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14 February 2015 (USA) See more »

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