Frontline (1983– )
7.1/10
88
1 user

Generation Like 

From PBS and Frontline: Thanks to social media, today's teens are able to directly interact with their culture - artists, celebrities, movies, brands, and even one another - in ways never ... See full summary »
Reviews

Photos

Add Image Add an image

Do you have any images for this title?

Edit

Cast

Episode cast overview, first billed only:
Will Lyman ... Himself - Narrator (voice)
Douglas Rushkoff Douglas Rushkoff ... Himself - Correspondent
Fred Durst ... Himself - Limp Bizkit (archive footage)
Scott Scott ... Himself - Teenager
Darius Darius ... Himself - Teenager
Genna Genna ... Herself - Teenager
Katie Kushner Katie Kushner ... Herself - Teenager (as Katie)
Daisy Daisy ... Herself - Teenager
Annie Annie ... Herself - Teenager
Will Will ... Himself - Teenager
Ceili Lynch Ceili Lynch ... Herself - Hunger Games Fan
Tyler Oakley ... Himself - Youtube Vlogger
Bonin Bough ... Himself - Vice President, Global Media, Mondelez International
Stephen Colbert ... Himself - Comedy Central (archive footage)
Charles Duhigg ... Himself - Author, The Power of Habit
Edit

Storyline

From PBS and Frontline: Thanks to social media, today's teens are able to directly interact with their culture - artists, celebrities, movies, brands, and even one another - in ways never before possible. But is that real empowerment? Or do marketers still hold the upper hand? In Generation Like, author and FRONTLINE correspondent Douglas Rushkoff (The Merchants of Cool, The Persuaders) explores how the perennial teen quest for identity and connection has migrated to social media - and exposes the game of cat-and-mouse that corporations are playing with these young consumers. Do kids think they're being used? Do they care? Or does the perceived chance to be the next big star make it all worth it? The film is a powerful examination of the evolving and complicated relationship between teens and the companies that are increasingly working to target them. Written by Anonymous

Plot Summary | Add Synopsis

Genres:

Documentary

Certificate:

TV-PG
Edit

Details

Language:

English

Release Date:

18 February 2014 (USA) See more »

Company Credits

Production Co:

Left / Right Docs See more »
Show more on IMDbPro »

Technical Specs

Runtime:

Sound Mix:

Stereo

Color:

Color

Aspect Ratio:

16:9 HD
See full technical specs »

Frequently Asked Questions

This FAQ is empty. Add the first question.

User Reviews

 
Likes: the social currency of this generation
17 October 2017 | by Mr-FusionSee all my reviews

At face value, 'Generation Like' didn't hold any surprises. Pretty much everyone knows that the Internet, in its current form, is all about likes, clicks, what-have-you. I mean, that's common knowledge. But digging a little deeper, that's where things get scary.

The primary focus here is this: it's not the technology, but what companies are doing to kids *through* technology. Specifically, marketing. The younger age group knows that the goal with social media is to be your own media network, and it's a generation that is willing to do the work of the marketing department just for more likes. Selling out isn't selling out anymore, it's the brass ring. Sponsorship is the prize.

It's a new (terrifying) spin on conformity.

7/10


0 of 0 people found this review helpful.  Was this review helpful to you? | Report this
Review this title | See one user review »

Contribute to This Page

Stream Trending Movies With Prime Video

Enjoy a night in with these popular movies available to stream now with Prime Video.

Start your free trial



Recently Viewed