In 2007, Christopher "Chris" Meledandri, the founder and current CEO of Illumination Entertainment, founds his own animation film production company after having been President of 20th Century Fox Animation and supervised and produced movies such as "Ice Age", its sequel "Ice Age: The Meltdown", among others. Three years later, "Despicable Me" seeps in worldwide movie show-times as a joyful, energetic and mostly invigorating feature film. Since then, the company has been rising, collecting recognition and purification which are credited to its works. With discrepant spin-offs, sequels, and original ideas, they've been working on providing an annual film, and while 2011 didn't release any new project, they challenge themselves this year like the major studios with two films filled with magic, spirit, and exultation. After "The Secret Life of Pets" of Chris Renaud and Yarrow Cheney, arrives the seventh one and the first animated musical of the Universal Pictures section. The factory shows clearly conviction deposited in its product, since it has been a pretty competitive year in the matter, and even story lines of this film have been outlined in other projects, putting it at great risk around to the unpleasant and subjective paradigms. However, there are inexplicably films of which you cannot hate, even though you know that something goes wrong, well this is the case.
In a universe where humans are substituted by animals, it's ordinary to glimpse a giraffe jogging, a lizard talking or a zebra cooking. In this domesticated world is set Buster Moon (Matthew McConaughey), a koala owner of a fluctuating theater which is falling apart due to the almost non-existent income. He hopes to become a virtuoso host and rebuilds the theater, which his father bequeathed him; so announces a singing competition without restrictions or impediments, anyone who considers that can hum has the possibility of auditing in the proscenium. After a grueling knockout round, there are five shortlisted contenders to fight for the tempting award, a prize that has been altered by mistake. The finalists are intended to be a heterogeneous group: Rita (Reese Witherspoon), a housewife and mother of 25 piglets should be related a lover pop culture pig, Gunter (Nick Kroll); an egotistical and individualistic small mouse, Mike (Seth Macfarlane); a teenage elephant with stage panic, Meena (Tori Kelly); a young bouncer who wants categorically a different tomorrow from his family gives him, Johnny (Taron Egerton) and a rocker porcupine with an amorous deception, which impels her to emerge as a soloist; Ash (Scarlett Johansson). Around these plots, the story succumbs in well-known territories, however, it comes out unscathed thanks to the thoughtful and authentic connection with their characters; a story that finds its main propellant in the wonderful inspiration.
In times where scrupulousness for accuracy and concentration for detail ruled in "Zootopia" or "Kubo and the Two Strings", many people consider that the film does not take hold in visual terms regarding its predecessors, placing emphasis repeatedly in the facial gestures scarcity and poor worked textures, however, contrary to what many declares, I encounter this one even more effective since they put the organic aside for going deeper in significant features for development, it should be noted that the above does not mean that the movie perishes visually, it's gorgeous on the essentials; the squids liveliness, the flood, the city environment and the auditions are grandiose but evidently dissimilar against its competitors. It's noteworthy that Illumination has joined the trend of concealing different easter eggs among its films in order to generate a kind of not confirmed interconnection among them, clearly highlighting the masks used by gorillas in the robberies, the iconic and unforgettable face of Snowball played by Kevin Hart in "The Secret Life of Pets".
Music is a vital issue, therefore they inject covers of 65 different artists, which ranging from Ariana Grande's low notes to the exquisite polyphony of Frank Sinatra. Katy Perry, Kanye West, Sam Smith, The Beatles, Beyonce, Lady Gaga and Nicki Minaj lead the melodic lists artfully personified, linked and adorned by particularly humorous circumstances. In addition to this, the film also conceived two own songs: "Faith", performed by Stevie Wonder and Ariana Grande and "Set it All Free" sung by incredible Johansson.
The last card of the ascending study is an uplifting, noticeably touching and fertile in laughs reality show that will return you the hope of finding simple films with teachings so important. With animation standards of the seventh art in these days, "Sing" may not be an aesthetic pearl, but who longs for sensational animals and computerized voices when you have Taron Egerton singing to the dreams, to Scarlett Johansson as a mother and model or to Mathew McConaughey keeping alive the illusion of dreaming and fighting; any human being would swap one thing for other.
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