The Magic of Heineken takes you on a captivating ride through the unique, entertaining and magical 150 year history of the world's largest family controlled brewer.


Eva Lipman (translation)





Cast overview:
Freddy Heineken Freddy Heineken ... Self
Charlene de Carvalho-Heineken Charlene de Carvalho-Heineken ... Self
Michel Ray ... Self (as Michel de Carvalho)
Lucille Cummins-Heineken Lucille Cummins-Heineken ... Self
Louisa de Carvalho Louisa de Carvalho ... Self


Take a captivating ride through nearly 150 years of entertaining history and present-day story of the world's largest family controlled brewer. Meet Gerard Adriaan Heineken, who founded the first Heineken Brewery in 1864 and follow this extraordinary tale of pioneering adventure, relentless obsession for quality, persistent innovation, environmental sustainability, celebrated sports and music events, the highly publicized kidnapping of Freddy Heineken and learn of the epic expansion that ensured the company's survival in an increasingly competitive world. At the heart of this enduring legacy is the Heineken family, who along with tens of thousands of employees, make up a larger family of passionate people who proudly brew, distribute and retail 235 international premium, local and specialty brands in 170 countries on all 6 continents. Written by Anonymous

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heineken beer | beer | See All (2) »


Go behind the scenes of the worlds largest family controlled brewer and feel the magic that goes into every glass of Heineken!



User Reviews

A documentary about beer should NOT be boring....but this sure is.
12 February 2015 | by MartinHaferSee all my reviews

I make my own beer. So, a documentary about beer making and breweries is the sort of thing I should love. However, "The Magic of Heineken" is hard to love. While the film has some interesting information (such as the huge number of breweries around the world owned by this mega- company), mostly it looks like a film made specifically for a stockholder's meeting--one that says 'rah, rah, rah...look at how great we are' instead of actually saying anything. It also is chock full of super-creepy stop-motion stuff that talks of the company's past but is of limited interest to anyone outside of Heineken. So, if you are wanting information and a film that will excite you about beer, keep looking. This one is much drier than Heineken's beers and not particularly worth seeing for the average viewer--even if they happen to be a beer lover.

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2014 (USA) See more »

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The Magic of Heineken See more »

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