The inspirational tale of the grandfathers of fitness as we now know it, Joe and Ben Weider. Facing anti-Semitism and extreme poverty, the brothers beat all odds to build an empire and inspire future generations.
Brothers Joe and Ben Weider were the architects of muscle. Against all odds, they launched an empire. Along the way they discovered Arnold Schwarzenegger, inspired female empowerment, championed diversity, and started a movement that changed the world.Written by
Steve Lee Jones
On September 26, 2017, an extras casting call went out to the greater Birmingham, Alabama, area stressing that the production was especially in need of bodybuilders and members of "the fitness crowd" to serve as extras. See more »
Stock footage of Times Square cites the year as 1970. But a theatre marquee shows "The Possession of Joel Delaney" playing--it was released in 1973. See more »
As a bodybuilding historian I was angered by the many historical inaccuracies in this movie. Seeing that present day Weiders were involved with it made this make more sense as the Weiders always inflated claims about their products. The acting was bad overall but seemed to get better through the movie. Hough was a bright spot as well as Moger's Arnold accent which was much better than I thought it would be.
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