HITS is a dark comedy exploring the nature of fame in 21st Century YouTube America. The film takes place in a small town in upstate New York populated by people who trade in unrealistic expectations. Its a story in which fame, delusion, earnestness, and recklessness meet, shake hands, and disrupt the lives around them.Written by
An overlooked gem - Not perfect, but relevant and spot-on social commentary!
I wasn't sure about going ahead and watching this one, but upon seeing that David Cross directed it my interest was piqued. In particular someone who would like to examine the nature of our social-media driven culture consciousness, ready to laugh at the absurdity of it all, should give it a shot.
What Cross has achieved with his film is a funny, well-cast and multi-layered story that makes up for what it lacks with well developed characters, excellent acting from all cast members, and a completely plausible plot line that very well could be a true story in your hometown.
'Hits' makes great fun of skewering demographics of hipsters, rednecks, teenage delusions of grandeur, ordinary small-town Americans, far- right libertarians, stoners, cops and more, and yet all of the characters portrayed in the movie have a refreshing complexity. Each principal character in the movie (excepting perhaps a brutal cop) has some good trait that we see even as we watch them self-destruct or clash with someone or some situation.
The pace of the film, the editing and screenplay all could have perhaps been tightened up to spare some screen time, but there are multiple branches in this story to tell and somehow it all gets wrapped up in just enough time. There are plenty of sharp-witted laughs along the way but the real humor lies in the increasingly outrageous sequence of events - the big picture.
I recommend it for anyone who suspects that something is amiss in our media consciousness today, and/or wants to see a story about everyday Americans with real, common hopes and dreams all mixed up in an almost-black comedy on the edge of the ludicrous - that same edge being where we find ourselves today!
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