6.4/10
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4 user 4 critic

Jajji! (2014)

After taking the blame for another disastrous advertising campaign, Ota Kiichiro is asked by his arrogant boss Otaki Ichiro to take his place as a judge at the world's biggest advertising ... See full summary »

Director:

Akira Nagai

Writers:

Yoshimitsu Sawamoto (screenplay), Don Brown (english dialogue)
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Cast

Credited cast:
Satoshi Tsumabuki ... Kiichiro Ota
Keiko Kitagawa ... Hikari Ota
Etsushi Toyokawa Etsushi Toyokawa ... Ichiro Otaki
Kyôka Suzuki Kyôka Suzuki ... Haruka Kizawa
Lily Franky ... Kagami (as Lily Frankie)
Chad Mullane ... Alex Moylan
Yoshiyoshi Arakawa Yoshiyoshi Arakawa
Tokio Emoto Tokio Emoto
Ayumi Itô
Naoto Takenaka
Rest of cast listed alphabetically:
Morio Agata Morio Agata
Erik Brown Erik Brown ... MC Announcer
James C. Burns ... Chairman Jack
Denden
Seizô Fukumoto
Edit

Storyline

After taking the blame for another disastrous advertising campaign, Ota Kiichiro is asked by his arrogant boss Otaki Ichiro to take his place as a judge at the world's biggest advertising competition in Los Angeles. Written by Jiilo_Kim

Plot Summary | Add Synopsis

Genres:

Comedy

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Details

Country:

Japan

Language:

Japanese

Release Date:

11 January 2014 (Japan) See more »

Also Known As:

Judge! See more »

Company Credits

Show more on IMDbPro »

Technical Specs

Runtime:

Sound Mix:

Dolby Digital

Color:

Color

Aspect Ratio:

2.35 : 1
See full technical specs »

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User Reviews

 
" I have come here to eat the most delicious food in the world."
29 March 2015 | by dan-843-657853See all my reviews

The South China Morning Post review of this film says "Judge is lowbrow, but funny." At first viewing this is true; with its strong visual gags and the fact that, if one does not understand Japanese, subtitles have to be "digested." On second viewing the film dialog reveals clever word play based on the protagonist's real-life inability to speak English.

I wonder if the need to view it twice to understand the word play is the weakness of the film? Hardly any viewer sees a film twice, but this film needs repeat viewing to understand the relationship between the protagonist's garbled English and the food ad subject matter. The fact that it was scripted and directed by advertising talents likely caused this problem. Movies are seen once. TV commercials are seen umpteen times in which a subsequent "discovery" by the viewer leads to deeper understanding of and interest in the ad. Ads need to continually engage the viewer upon each repeat viewing, with the viewer seeing something he/she had not seen in the first quick 30-second viewing. It was not a Japanese box office hit, considering the all-star casting, as it should have been because the script required a fuller understanding of both the word play and the English language. I see many J-films where the script writer labors over every line/detail but these likely "go over the head' of most viewers. Only on repeat viewings and analysis, as done for Ozu film classics, do these get noticed.

The film is a joint Shochiku-Fuji TV collaboration that is supposed to be a series of comedies. I suppose a hapless ad manager could become a modern-day Tora-san, but charming humor needs to come across in the first viewing.

The film's casting and acting level of non-Japanese actors is high compared with other Japan-produced films, likely due to the film's advertising origins with international standards. The Japanese cast is wonderful beginning with Satoshi Tsumabuki showing us his wide variety of spot-on facial expressions that won him his star audition way back in 1997 and his current status as a top commercial model. Keiko Kitagawa, Etsushi Toyokawa, Lily Franky, Kyoka Suzuki and Yoshiyoshi Arakawa all shine in their roles; reaffirming the Japan tradition of star ensemble comedy. Run time is short for this entertaining Japanese film, meaning you can watch it twice!


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