Creative director Tom Burns may be at the top of his game, but he's still considered a dinosaur for being over forty in the youthful, trendy business of advertising. In a moment of ...
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A corporate executive is sent to a small town to re-brand a restaurant as part of a strategic acquisition, but the iconic diner happens to be in her home town where she hasn't been in years and the owner is her high school sweetheart.
Sarah Bloom is hired to plan the most anticipated wedding of the season. The problem: The groom is from her home town and wants the wedding on the family farm which is now being run by his older brother who happens to be her first love.
Steven R. Monroe
Creative director Tom Burns may be at the top of his game, but he's still considered a dinosaur for being over forty in the youthful, trendy business of advertising. In a moment of desperation, he hires young con-artist Dick Sweeney to be his stand-in at an ad agency while Tom does all of the hard work behind the scenes. The scheme works until Tom falls for Dick's co-worker Harriet Foster, forcing Tom and Dick to make a choice between love and getting a paycheck in this comedy about ageism in the work place.Written by
Steven Weber's ad agency has just been folded into another and he is out of a job at fifty -- too old to get a new job despite impressive credentials. He has bills to pay, so he gets con man Andrew Francis to act as his beard. Michele Harrison starts off as the third leg in the romantic comedy until MacKenzie Porter, as Weber's daughter serves to separate the men from the boys.
So what makes this better than the average Hallmark romcom? It's difficult for me to mention many specific issues. One is the tentative manner the actors all assume. It makes it clear the characters are finding their ways through unfamiliar territory. Another is the photography. This romcom is rooted in the advertising industry and director of photography Neil Cervin composes a lot of shots like print ads and TV ads instead of the more naturalistic lighting and subtler composition that story films are usually shot in.
More than these technical issues, there is a thoughtfulness in the script, particularly an exchange in which the leads decry the youth-addicted culture. Yes, this panders to the demographics for the Hallmark Channel, but I'm a member of that demographic. I don't mind having my ego stroked occasionally.
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