7 user 2 critic

The Business 

O Negócio (original title)
Karin, Magali and Luna are three call girls, who decide to apply some marketing knowledge on the world's oldest profession.
3,346 ( 374)




4   3   2   1  
2018   2016   2014   2013  
7 wins & 3 nominations. See more awards »




Series cast summary:
Rafaela Mandelli ...  Karin / ... 38 episodes, 2013-2018
Juliana Schalch ...  Luna / ... 38 episodes, 2013-2018
Michelle Batista ...  Magali Becker / ... 38 episodes, 2013-2018
Eduardo Semerjian Eduardo Semerjian ...  César 36 episodes, 2013-2018
Gabriel Godoy ...  Oscar 29 episodes, 2013-2018
Guilherme Weber ...  Ariel Vidal 29 episodes, 2013-2018
João Gabriel Vasconcellos ...  Augusto 26 episodes, 2013-2016
Aline Jones Aline Jones ...  Mia 24 episodes, 2016-2018
João Côrtes ...  Eric 21 episodes, 2016-2018
Einat Falbel ...  Sonia Lemos (Secretária) / ... 19 episodes, 2013-2014
Johnnas Oliva ...  Yuri 18 episodes, 2013-2014
Kauê Telloli Kauê Telloli ...  Zanini / ... 16 episodes, 2014-2018
Cris Bonna Cris Bonna ...  Mãe Luna 16 episodes, 2013-2018


Marketing is the soul of any business. When Karin finds her career is at a crossroads, she joins forces with Luna and Magali to make big changes in their chosen profession. These three women decided to go into the oldest profession in the world while benefiting from modern marketing. They become escorts, who are ready to act like business women. The series THE BUSINESS describes how Karin swaps her old manager for two stunning female partners and sets out to build up her own substantial clientele. After all, every man is a potential customer. Using the same market tools as the major companies, the girls decide to take the marketing expression "Change desire into necessity" very seriously. In order to do this, they will apply various strategies, from making alliances with bridal stores to offer their services in bachelor parties, to deliver vouchers at airports to ease the discomfort of those experiencing delays in their flights. Their objective will be to ensure the loyalty of an ... Written by HBO Latin America

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Comedy | Drama


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Did You Know?


Zanini is drinking grappa always from the same shape of glass wherever he is, either at home or in the bar he is regular. See more »

User Reviews

A gem
4 November 2020 | by sebastianpattilloSee all my reviews

This is my absolute favourite show. It thoroughly entertains you with funny and unpredictable scenes, dealing with some sensitive topics with class and wit. It will make you laugh, reflect, cry and why not might turn you on too. I strongly recommend watching O Negócio (if you understand portuguese go for the OV, the voices are such an important part of the acting).

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Release Date:

18 August 2013 (USA) See more »

Also Known As:

El Negocio See more »

Filming Locations:

São Paulo, São Paulo, Brazil

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